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Insights into AI Payments and Identity

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Skyfire and hCaptcha Bring Verified AI Agent Identity to Bot Protection

hCaptcha integrates Skyfire’s Know Your Agent (KYA), enabling websites to recognize, verify, and authorize trusted AI agents through existing security infrastructure. AI agents are increasingly navigating websites, accessing accounts, and completing transactions on behalf of consumers. The security infrastructure protecting those websites was largely designed for a world where automated traffic was assumed to be […]

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Skyfire and hCaptcha Bring Verified AI Agent Identity to Bot Protection

Websites are locking out AI agents. Here’s how to get yours in.

AI agents are software that does things for people online, including shopping. If you build them, your agents can be turned away at online stores. That happens not because they’re agents, but because the store’s defenses, the services that screen its traffic for bots and fraud, can’t see who the agent is or whom it […]
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Websites are locking out AI agents. Here’s how to let the good ones in, on your terms

AI agents are software that does things for people online, including shopping. In recent weeks, people who use them have reported that shopping, travel and other sites blocked their agents; more on those reports below. If you run an online store, you may be spending money and time on GEO (generative engine optimization): getting your […]
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The Agentic Commerce Gauntlet: Why AI Agents Fail at Checkout

Why is an agentic commerce transaction still so difficult? Agentic commerce success rates are all over the map. In our own testing at Skyfire, we’ve seen merchants where AI agents successfully complete more than 90% of attempted transactions. At others, success rates hover between 30% and 40%. And at some merchants, agents fail 100% of […]
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What an agentic protocol needs to get right

What does an agentic protocol, one that lets AI agents browse, shop and pay for people, need to get right? Here’s my list: thirteen success metrics in four groups, and how KYAPay allows for each. In my last post I argued that the human is the missing signal. A KYAPay token carries it: a signed […]
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AI Identity Verification System

What does Agentic Identity mean?

What the heck is Agentic Identity? Identity is a very overloaded term. The fundamental problem with how we’re discussing agentic identity is that we’re using the word “identity” to describe very different things. Web Bot Auth, OAuth, the newly announced Personal Agent Protocol (PAP), and Know Your Agent (KYA) are all part of the conversation. […]
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What Is the Personal Agent Protocol (PAP), and What Does It Mean for Businesses?

AI agents are increasingly interacting with businesses on behalf of consumers. They’re browsing websites, researching products, accessing accounts, and attempting to complete transactions. But most business digital interfaces weren’t designed for this. Most websites and business systems were built around two types of traffic: humans using browsers and applications accessing APIs. AI agents introduce a […]
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The human is the missing signal

Legitimate AI agents get blocked because, to a fraud system, an agent with no human behind it looks like a scalper. This post shows what changes when the human is named, with a demo that runs end to end. Legitimate agents get blocked, and the fraud systems aren’t wrong Legitimate agents get blocked today. Not […]
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AI payment

Your Customers’ AI Agents Are Already Trying to Shop With You

  If you’re a large merchant, agentic commerce is no longer a future problem. Your customers’ AI agents are already showing up on your website. Over the last six months, we’ve spent a lot of time working with large merchants on what agentic commerce actually looks like in production. Across those conversations, we’re seeing the same […]
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Your Next Customer Is Going to Be an Agent: Skyfire at Groceryshop 2026

Groceryshop 2026 brought more than 4,000 senior leaders to Las Vegas, including teams from over 1,300 retailers and consumer brands., The conversations were about growth, changing customer behavior, and a question every merchant eventually has to answer: how will our customers want to shop next? This year, on the stage, across the show floor, and […]
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